01
Hospitality · Management · Brand
Praxis CBR Boutique Hotel
Leading the evolution of an independent boutique hotel in Coimbra through guest experience, operational design, technology and brand identity.
Current
Coimbra, Portugal
Joel G. Ferreira
Hotel Manager · Medical Student · Tech Enthusiast
I bring hospitality, medicine and technology together to build better experiences, smarter systems and meaningful projects.
JGF
Personal portfolio
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About
Different disciplines.
One point of view.
I have never been interested in choosing just one path.
Hospitality taught me how to understand people. Medicine taught me how to question, observe and care. Technology taught me that almost everything can be improved.
Current focus
Hotel leadership, medical education, automation and digital products.
Based in
Coimbra, Portugal.
Approach
Curious, practical and obsessed with detail.
Selected work
Projects built around people, systems and experience.
02
Technology · Hospitality
CBR Digital Ecosystem
A collection of internal tools, automations and digital workflows created to make hotel operations faster, safer and more consistent.
Systems
03
Medicine · Education
Medical Journey
Developing a medical career shaped by human biology, legal medicine and a strong interest in the intersection between science and real-world decision-making.
Ongoing
04
Ethics · Research · Concept
The Scale
A personal framework exploring how intention, sacrifice, fairness and consequences shape the moral character of our decisions.
In development
Gallery
A personal collection of places, details and moments.
A selection of photographs that capture the beauty of the world around us, from the smallest details to the grandest landscapes. Each image tells a story and evokes a feeling, inviting you to pause and appreciate the artistry of everyday life.
Contact
Let’s build something worth remembering.
For professional opportunities, collaborations or simply an interesting conversation.
mail@joelgferreira.com